Sep 24, 2008

Market This! Gaining Attention to Your Business

Market This! Gaining Attention To Your Business

Gaining attention to your business, actually gaining the right attention is the plan.
You have spent your whole life either finding ways to get noticed yourself or watching others figure ways. What kind of attention do you draw as an individual and what sorts of attention do others draw to them that you have witnessed? Marilyn Monroe commanded attention but possibly not the type of attention you would like with your home business, possibly, and if so, study how she attracted this attention and attempt duplication. Harrison Ford gained his attention by perseverance and kept it with his excellent acting abilities. Babe Ruth was attraction all his own. Not only was he an incredible ball player, but he was also outspoken which drew even more attention. Snoopy was a Dolly Madison cakes figure head in the television commercials and his attraction was colorful and happy.




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You can choose to market in any style, using multiple mediums, and inspiring different emotions to your potential customers. I have seen the use of negative sales tactics used entirely too much. The ones like "I can't believe you haven't joined this yet, Are You Stupid!" or "How serious a marketer are you really? Only serious marketers use 'THIS'". I have heard reports that these tactics actually work in the short term for one time sales, but are you chasing one time sales? If you are, then this may work for you. You might also use the highly rated "sexy" marketing techniques if your particular business can be portrayed in that slant. A health and wellness company could possibly as there are usually weight loss products included in the list of items for sale. An excellent example of a well known "sexy" commercial on television is the "I Can't Believe It's Not Butter" commercial
with Fabio. Butter isn't inherently sexy, but the commercial uses the style it well. The loud, boisterous attraction also works more for the short term in general, but if you keep it loudly fresh, changing the advertising by tweaking it instead of complete changes, this may continue to show results for many months in a row. "Where's The Beef" is one commercial that comes to mind here.



There is the sophistication edge of marketing that highlights prestige in ownership of a particular product or service. "The Elite Own a Lexus ... Are You Elite?" or the very well known commercial for Obsession by Calvin Kline uses both sexy style and sophistication.



Happy cartoony marketing is also a receptive option for a marketing style for a diverse amount of business types. Caricatures, stick figures, and cartoons are just plain fun. They remind adults about their own children or remind them of being a child themselves provoking warm, carefree memories and emotions. Geico has this style nailed with their Gecko lizard.


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The "Harrison Ford" style of marketing is my personal favorite and a definite must for the long term marketer. Perseverance with a great back up of delivering excellence. This is the answer for a main stream long term marketer mixed with sprinklings of happy, cartoony marketing, sophistication marketing, loud marketing, and sexy marketing (if it applies).



This perseverance marketing style is not a "flash in the pan" sparkly style by itself. Adding your personality to this style of marketing gives it the unique cleverness and difference that equates in attraction to your business itself. Set your style to work with your personality and your business. Think for yourself certainly. Letting others dictate what you market and how you market will portray
A business, not Your business. Listening to the media reports on the slumping markets and taking them to heart will also slump your business drive and change your perceptions. Focus your time on your success goals for your business and choose how you react to external forces hammering in that your marketing style is wrong if you believe it to be right. Letting others dictate for you does give you an easy out and allows those others to be blamed when failure happens, but better to be in the drivers seat and adjust your own steering.

Stephanie Haile aka Wavecritter Google Me ;)
http://www.FreeSignUpCompanies.info

Sep 22, 2008

The Lone Blog Market This Part 2

Now we come back to gaining attention and creating something for new visitors. At least two email addresses will be needed separate from your personal email address. One is for nothing else except your free web form submission box that sits on your blog or FreeWebs site. There are many, many free contact boxes available for your blogs and web sites, some even come inclusive with the site. The second email address is for your sign up email account for blogs and social networks, Google, to receive company information about your business and for new members, bulletins, and news. If you are going to sign up for free marketing tips, Blaster mail services or SoloAd sites (where you receive loads of email ads from others in return for others viewing and receiving yours) then, I would highly recommend a third email address for these type listings.

How much have you spent now? Only the money for your hosted redirected URL (if you chose to do that) and your autoship. Spend your money on your business.

Another way I have noticed that excited new marketers lose loads of money is they allow the "bright shinies" over there to distract. "Gain multiple residual income streams" before they even have a firm grasp of the business they were first excited over. Many marketers perpetuate this when they begin to acquire members or their list starts to get big. "I can show everyone this too!". Ummmm....No. Help them build the business they are in, do not get them side tracked or give them a "Well, we gave this one three months or less, let's do This now!". If you just focus you must succeed If! (Yeah, there's that "if" again lol). If you are excited about your business choice, if you would use the product or service anyway even without a money making opportunity, if it is a sound, solid, debt free company so you can be sure your checks will come, if the company guarantees your success, What? no company does that! Yes, there is one offering tools and learning for free. Does your company offer these criteria?

How to gain attention to your business is still looming in the background. The answer is not a cookie cutter response. It will not only be tempered to your business choice but also to you and your style, your circumstance, your time, and your energies.

Spending your money on your business boils quite down to focus. Will this bright shiny Really help me promote my business? Or will it give me yet one more thing to actually promote, market and learn. If you are in a business already, does your upline help? I don't mean do it for you, I mean help. If your personal sponsor isn't, go further upline until you find someone who will. Learn by doing, learn by reading your business info on your company site, focus and spend your money on your business and watch it grow.

Stay Tuned for How To Gain Attention To Your Business :)

Visit My VM Team Wiki for more marketing ideas

Stephanie Haile aka Wavecritter Google Me

Sep 21, 2008

The Lone Blog Market This

Marketing, especially Internet Marketing, now that the Age of Technology is upon us, has been creative, inspiring, crazy, broad ranged, localized, maneuvered, criss crossed, hatched, exploited, loved, and genuine.

The ways we market, the advertisements we use, we, as marketers, inherently are seeking attention. Not necessarily to ourselves but to our products, services, designs, or companies. Attention first above all is the marketers goal. It's what we do with that attention, what we do to, with, and for our audience of guests eagerly awaiting an answer to their problem, question, or situation.

The question for all marketers then is "Are you giving an offering of a solution?". Or are you creating more problems for your visitor?

"Huh? What do you mean?" might be your reply here.

Here is an example. I recently talked to a brilliant lady who is learning marketing online. She is an Internet Marketer who has been led by "CULaters", the talkers of the Internet who sell everything and anything to their listeners and frankly take advantage of the "newbie learner" or especially the marketers who know a "little" and may be struggling (as we all do or have experienced, trust me, it's ok, you must climb the mountain or forge the stream to get where the view is better) and Mr. CULater Sells comes along to sell everything and anything to make a quick buck. Oh, they offer "solutions" or a "quick fix" to their visitors dilemmas, or what they say is a quick fix "All For Only $19.95!". Pretend this particular quick fix is a bright shiny capture page system that will "secure them a new list of clients". Yes, when marketed correctly, a bright shiny capture system will indeed, over time, offer their products and services to be viewed by a new audience but (always a big but, lol), on top of the confusion they had faced before they obtained this newest answer to their issue, on top of the overload bearing down on them from the problems they had before, they now must learn a new system, learn how to build a site with this system, learn how to then Market this new capture page alongside the other marketing they are doing presently, and oh! look! they can also market this new capture system as well!

Some may argue that "in the long run" you will be ahead with a shiny new capture system. I completely disagree. Become great (not good) at what you presently know first, focus on your goals and actually know what those really are.

No amount of money spent on a "quick fix" will ever be good "in the long run" because "Quick" and "Long" are antonyms, think on that. Spend your money on your business. Well, what does That mean? I am saying that marketers lose the very vast majority of their money (and sometimes before they ever do well in their business), by spending on tools to build, getting overwhelmed with learning and spending to learn.

In reality, to build the framework of your house you need only a hammer, saw, ax, and a measuring tool. The rest of the tools are convenience tools and then are only a convenience if you have the knowledge to use them or can learn well them quickly.

Some marketers lose their start up funds by purchasing "How to Information", paying someone to teach them either by a feeling of obligation (I will buy the tools you are offering because they taught me this) or by random purchases across the net of marketers selling information about how to market. What is your goal here? To build your business, not to become an open wallet for your personal mentors whenever they happen upon a new, shiny, exciting thing to market! The slogan "Be sue to sign up under me" comes directly to mind.

Spend your money on your business. A fair amount of MLMs or online work at home businesses with payplans fitted to a matrix require a monthly autoship. OK, your business, you are receiving a product or service in return for your loyalty in purchase every month. In turn, this company offers you an income if you find other like minded people who are excited about this business, are willing to also market to gain members, and are teachable to learning this system. Generally the term is "teachable" not "turn into prey".

Someone chooses to join your organization or group because they are extending trust to you and wish to build "this" business with You. Not line up to sell them various tools that they don't understand and frankly may not need. Believing you "need" a particular web site or capture page creation may be, in fact, that you just simply "want" it, prefer it, it may have become easy for you to use as opposed to another, or were told you need it.

Why do you suppose their are so many different brands of vehicles? Everyone doesn't drive a Buick or a Corvette. Spend your money on your business. Along with a monthly autoship, a great business choice will also offer free learning and free tools. Use them. Spend your time learning them. What is your goal? To succeed at Your business. Focus.

Spend your money on your business. Every affiliate link either needs a redirected URL from a site like GoDaddy, or you can use the free TinyURL site. If this is really the business choice for you, get a dot com or dot info from GoDaddy and redirect it to your affiliate site URL, blog or other site like FreeWebs that houses banners or links and information to your affiliate site (this second option is recommended over the first of redirecting straight to your affiliate site). So, how much did you spend? Around ten dollars or less for a GoDaddy domain URL. Spend your money on your business.

Now we come back to gaining attention and creating something for new visitors. At least two email addresses will be needed... Continued in Market This Part 2

Visit GenericMLM.info for more marketing information

Stephanie Haile aka Wavecritter Google Me

Sep 10, 2008

The Lone Ranger Blog?

The coolest of trends on YouTube is the creation of Guess The TV Theme Videos everywhere :) Too much fun, thought I would share this one with everybody :)



Enjoy! Check Out More From This Creator

Heres Another, Name The TV Theme



Stephanie Haile aka Wavecritter Google Me ;)
Check Me Out At YouTube

Sep 6, 2008

The Lone Blog Kids Social Network Study



The latest studies for Blogs and social Networks are geared toward the younger crowd. The newest surge of wonder is how to actually market to the little ones online, rather through them, to their parents.

Grunwald Associates LLC is one of the companies that is currently doing research of this nature, finding out how kids are using the numerous social networks, how the business ads out there geared toward the very young are presently working and how best to market to the tweens and younger, and 13 to 17 year olds.

Check out this comprehensive study at Grunwald Associates for more.

Find out which Social Networks the kids are visiting, which features of these Social Networks attract the kids these ages, what the kids are discussing, the safety issues, are some Blogs and social Networks technologies used in the classroom, and much more. An in depth and quite intriguing study.

The Lone Blog
Stephanie Haile aka Wavecritter Google Me ;)