Market This! Gaining Attention To Your Business
Gaining attention to your business, actually gaining the right attention is the plan.
You have spent your whole life either finding ways to get noticed yourself or watching others figure ways. What kind of attention do you draw as an individual and what sorts of attention do others draw to them that you have witnessed? Marilyn Monroe commanded attention but possibly not the type of attention you would like with your home business, possibly, and if so, study how she attracted this attention and attempt duplication. Harrison Ford gained his attention by perseverance and kept it with his excellent acting abilities. Babe Ruth was attraction all his own. Not only was he an incredible ball player, but he was also outspoken which drew even more attention. Snoopy was a Dolly Madison cakes figure head in the television commercials and his attraction was colorful and happy.
You can choose to market in any style, using multiple mediums, and inspiring different emotions to your potential customers. I have seen the use of negative sales tactics used entirely too much. The ones like "I can't believe you haven't joined this yet, Are You Stupid!" or "How serious a marketer are you really? Only serious marketers use 'THIS'". I have heard reports that these tactics actually work in the short term for one time sales, but are you chasing one time sales? If you are, then this may work for you. You might also use the highly rated "sexy" marketing techniques if your particular business can be portrayed in that slant. A health and wellness company could possibly as there are usually weight loss products included in the list of items for sale. An excellent example of a well known "sexy" commercial on television is the "I Can't Believe It's Not Butter" commercial
with Fabio. Butter isn't inherently sexy, but the commercial uses the style it well. The loud, boisterous attraction also works more for the short term in general, but if you keep it loudly fresh, changing the advertising by tweaking it instead of complete changes, this may continue to show results for many months in a row. "Where's The Beef" is one commercial that comes to mind here.
There is the sophistication edge of marketing that highlights prestige in ownership of a particular product or service. "The Elite Own a Lexus ... Are You Elite?" or the very well known commercial for Obsession by Calvin Kline uses both sexy style and sophistication.
Happy cartoony marketing is also a receptive option for a marketing style for a diverse amount of business types. Caricatures, stick figures, and cartoons are just plain fun. They remind adults about their own children or remind them of being a child themselves provoking warm, carefree memories and emotions. Geico has this style nailed with their Gecko lizard.
The "Harrison Ford" style of marketing is my personal favorite and a definite must for the long term marketer. Perseverance with a great back up of delivering excellence. This is the answer for a main stream long term marketer mixed with sprinklings of happy, cartoony marketing, sophistication marketing, loud marketing, and sexy marketing (if it applies).
This perseverance marketing style is not a "flash in the pan" sparkly style by itself. Adding your personality to this style of marketing gives it the unique cleverness and difference that equates in attraction to your business itself. Set your style to work with your personality and your business. Think for yourself certainly. Letting others dictate what you market and how you market will portray
A business, not Your business. Listening to the media reports on the slumping markets and taking them to heart will also slump your business drive and change your perceptions. Focus your time on your success goals for your business and choose how you react to external forces hammering in that your marketing style is wrong if you believe it to be right. Letting others dictate for you does give you an easy out and allows those others to be blamed when failure happens, but better to be in the drivers seat and adjust your own steering.
Stephanie Haile aka Wavecritter Google Me ;)